It wasnt very energetic for the type of genre, or colourful. However the editing was very good which could fit a typical convention of the characteristics for a grime/hip-hop music video.
As the video did not empahsis the lyrics it was good they had lip syncing, as it ment the audience could understand what he was saying, this challenged the conventions of this type of video.
The background had stars on it, which fitted with the lyrics of the song, which was good.
The voyeurism was focused on the 'models' we think it should have been focused more on the lead artist.
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